A LOOK BEHIND WKND'S HEADQUARTERS
Here's a skate company that we believe in and has all of our trust. Why? Well, first and foremost, it's run by core skaters, which means that they know their consumer better than anybody else and know how well they can sense bullshit. Also, if you ride for WKND, that means you basically work for WKND. Everyone on the team has a say into the company's look and future, which we think is pretty damn awesome. Finally, they're super passionate and serious about what they're doing, but never too serious. They're not afraid to try new things and throw in a lot of humor and character into their company which is something that makes them really stand out from the rest.
Watch as The Berrics/Skateboard Mag take a sneak peak into the WKND office and talk about their roots in a new collaboration named Next New Wave which is all about highlighting and documenting up and coming skate brands and projects this year.
"The Next New Wave is about the future of skateboarding and who is responsible for taking us there. Brands have and always will be a driving force in what's to come for skateboarding, and while it’s true new brands can sometimes make things a bit messy, if we as skateboarders back companies like WKND, we're headed to a future worth skating for. WKND is built from skateboarders who draw inspiration from a time when skateboarding had a lot more humor and in many ways a lot more fun." - The Berrics